Law Firm Website Competitive Analysis
A Competitive Analysis Report is much more than letting your firm know where they rank in the search engines. It is providing your firm with the thorough information needed about the competitive landscape of your practice so that a strategic SEO plan can be developed and implemented designed to receive high search engine rankings.
The Steps to Higher Rankings
The first step of our Competitive Analysis is to identify the key search terms associated with your firm’s practice areas. The key search terms are those that are commonly used by prospective clients when looking for the legal services provided by your Firm. For example, if you are an estate planning attorney in Phoenix, you may want to rank highly for the terms “Phoenix estate planning attorney”, or “Phoenix will and trust attorney”.
Once the search terms have been selected, we identify the firms receiving high search engine rankings for these terms, and examine these websites to determine why they are performing well in the search results:
- Do they have a large number of content pages?
- Are their meta tags well-constructed?
- Do they incorporate law firm video or a blog in their website?
These are just a few of the items we examine when researching your competition in the search engines in order to gain a better understanding of the competitive nature of the marketplace.
What’s next?
Once we have researched and reviewed the websites of the competition we are able to develop an effective Search Engine Optimization (SEO) Plan around your firm’s specific needs in order to achieve high search engine rankings. can be developed around the specific types of SEO efforts required, such as the creation of a blogs or additional page content or the addition of video.
