Law Firm Website Audit & Recommendations Report
Your website is the most visible, “always-on” public face of your law firm.
Is your law firm’s website a client-generation tool delivering new business, or leading prospective clients away from your firm?
Your law firm consists of some of the most talented attorneys in your area. So why isn’t your firm’s website generating new clients?
Often, a firm has no idea about how effective its website is, or whether it’s effective at all. A firm may be suprised to learn that its website actually receives little website traffic, or that 70% or more of website visitors bounce (leave the website after visiting only one web page).
We conduct a thorough qualitative and quantitative audit of your law firm’s website.
We examine your firm’s website from both a user and a search engine perspective to determine what changes need to be made to the firm’s website in order to achieve higher rankings in the search results.
For clients interested in a Website Audit and Recommendations Report, we engage in the following:
Website Audit Statistics
We start by examining a law firm website’s statistics regarding website traffic, if these are available. We drill down to examine traffic patterns, number of visits, average time on website, search terms used to find the firm’s website, bounce rate, and many other key statistics. This review enables us to provide a baseline report as to what is happening with respect to website traffic.
Qualitative Analysis
The statistics approach is followed by our qualitative analysis of the firm’s website. Key aspects of the qualitative analysis include whether the website follows web 2.0 design standards, the effectiveness of branding, how clearly attorney profiles and practice areas are presented, the “readability” of web pages, and much more.
Website SEO Factors
The third aspect of our audit concerns examining a number of SEO and site architecture matters, including:
- Number of pages indexed by Google and other search engines,
- The number of incoming links as recorded by Google and other search engines,
- Structure of website navigation,
- Number of content pages,
- The relevancy of the on page content in regards to the title of the page,
- Broken links, misspellings, and other errors,
- Number of internal links,
- Inclusion of a Google site map,
- Use of descriptive alt tags for website images,
- Use of meta tags,
- Density of key search terms on content pages, and
- The amount of duplicate content on the website.
Once the audit is complete, we prepare a comprehensive custom report. You will know exactly how your website is performing, what aspects are working well, and what should be done for the aspects that are not working well so that your website will be more effective in generating new clients.
