At Esquire Interactive we understand that online video is an important part of effective law firm internet marketing. Lawyer videos allow attorneys and law firms to demonstrate their knowledge and expertise of a particular practice area as well as connect with prospective clients on a personal level.
Online video has become an increasingly popular way to transmit information over the Web; video-sharing site YouTube is currently the third most popular site on the Internet. Attorneys can easily take advantage of this new medium by producing custom videos to answer user questions and promote your firm.
Promoting Your Services to Prospective Clients
Our law firm marketing team can create two types of video that can be used to promote your legal services on the firm’s website as well as through social media channels such as YouTube and Facebook.
- “Collage-Style” Video: An approximately 60-second video featuring a variety of still photographs of the Firm’s office, attorneys, and staff. The images are combined with professional background music and voice-over narration to create an effective, message-driven video portrayal of the firm.
- Firm Promotion Video: An approximately 60 – 90 second live action video similar to a television commercial format. The video contains footage of the firm’s attorneys speaking to the camera, meeting with clients, and other footage that the firm would like to include. The video is edited to include background music and custom graphics to serve as a call to action for prospective clients to contact the firm.
