Lawyer SEO
For a lawyer’s website, search engine optimization (SEO) is the process of making adjustments and changes to website content, structure, and meta tags, and seeking incoming links from other important websites so that the lawyer’s website receives higher search engine rankings for search terms used by clients (such as ”Atlanta car accident attorney”).
Why SEO is Critical for Law Firms?
68% of the time users click on a link on the first page of the search results. As a result, law firms with first page search engine visibility receive the overwhelming majority of website traffic (and, presumably, business) from prospective client searches. Firms without first page visibility are not seen (and thus not considered) in a majority of searches.
We Help Lawyers Achieve Higher Rankings on Google and Other Search Engines Through Results-Driven, Cost-Effective SEO Programs
Effective law firm SEO can be complex, and often consists of many aspects including:
Law Firm SEO – What do the Search Engines Care About?
Google and other search engines don’t rank law firms based upon criteria such as:
- Best Lawyer Best Firm rankings
- Number of attorneys
- Number of years in practice or age of firm
- Other qualitative factors concerning the practice of law.
Instead, rankings are automated in response to the specific search term used, and are dependent upon a variety of factors such as:
- Website content,
- Incoming links,
- Website architecture,
- And about 200 other search engine factors.
